Magnolia Home By Joanna Gaines
As you may be aware, I own and operate LelandsWallpaper.com the largest wallpaper store in Texas. I have been fortunate enough to have done so since 1981. I am currently seeing a great revival in the wallpaper industry, it is definitely not your Grandmother's wallpaper. Oh by the way, I am a grandmother hehe!
I have seen all kinds of wallpaper designs come and go in my 30 plus years of being in the wallpaper business, but I have never been as excited about a wallpaper as I am with the new book designed by HGTV’s Fixer Upper star Joanna Gaines. Her new book “Magnolia Home by Joanna Gaines” is no doubt going to be a real winner.
I recently added a page to my website which will feature her entire wallpaper collection. I have already added the famous shiplap wallpaper. You can be one of the first to take an early sneak peek of her ever so famous shiplap wallpaper and soon to have Joanna's newest skinnylap wallpaper at LelandsWallpaper.com/JoannaGaines. I predict the shiplap could easily be one of the top sellers. Ohh how I love me some shiplap!!
I was so excited about the book that I interviewed Meg Pitner of York Wallcoverings about Joanna’s new wallpaper book and her experience working with Joanna. I decided to take a few minutes to share it with you.
Kathy: How may books will Joanna Gaines design?
Meg: There are 2 books slated for 2017. The first collection will launch in January and the second collection in the fall.
Kathy: What is the name of the first book?
Meg:Magnolia Home by Joanna Gaines
Kathy: What is the price point of the book?
Meg: The printed wallpaper designs will retail between $39.99 – $49.99 per single roll.
Kathy: Is there a shiplap paper in the book?
Meg: Yes! We have created 2 ship lap wallpapers for this collection. A 6” design that is reminiscent of the original construction component and a 2” design that Joanna is calling “skinnylap”.
Kathy: Is there a specific theme to the book?
Meg: This collection definitely has Joanna’s signature design and color palette.
Designs include a chalkboard, painted brick, farmhouse toile, newsprint, magnolia florals and a blueprint design of the Magnolia Market silos.
Kathy: How many patterns will there be in the book?
Meg: There are 16 printed designs with multiple colorways and 9 natural wallcoverings including grasscloth.
Kathy: Why did she sign with York Wallcoverings over the other wallpaper companies?
Meg: Joanna’s quote: “I see York as the gold standard of wallcoverings. They truly honor the rich tradition of wallpaper and they were my first choice for this partnership.”
Joanna is also very interested and believes in our Sure Strip product, which is guaranteed easy install and easy removal.
Her quote on Sure Strip: “When I heard that York was developing a new product, Sure Strip™, that is easy to put up and easy to take down, I was really excited. These beautiful coverings are not only stress-free, they are inspired by the past and create the feeling of home.”
Kathy: How has Joanna been to work with?
Meg: Developing the collection with Joanna and her creative team has been amazing! Our VP of Product Development, Gina Shaw states: “Joanna has been creatively inspiring”.
I am so excited that the first book will be released early 2017. I have already made a section for the collection on my wallpaper store website at LelandsWallpaper.com/JoannaGaines. I promise you that the day the wallpaper is available I will have samples on my website for everyone to see, and order.
I really feel this is going to be one of the best selling wallpapers we have seen in a very long time.
I can’t wait.
Need help finding that perfect wallpaper? Let my research department make it easy for you. Just call us at 817-226-7890 and let us know what you are looking for. We are here to help.
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